My animation encompassed a lot of brands that are under the parent company of Altria Group. Altria is most known for their cigarette sales, mainly Phillip Morris, so the first three frames area selection of their top selling cigarettes. The frames then continued as they faded into some candy and food brands that Altria carries. I came to my conclusion for the ordering of the frames by beginning with a product that the majority of us knows can kill and ended with a brand that is frequently advertised to children. Let it be said that this is not a deliberate attack against Altria, I just find it scary that a company is building brand loyalty on various levels with different age groups. I even found an advertisement for Altria (not made by the company) that showed a child no older than five smoking a cigarette. Not only was she smoking, it looked all too natural for her. Altria has introduced a lot of great products into our market over the years, but we just need to keep our eyes open to products that are not as beneficial to our society.
Wednesday, October 22, 2008
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